Ghostwriting seems to be a mysterious activity – it has pros and cons.
The benefits are that the secret remains one: trusting reputable ghostwriters can count on their information being kept confidential – if necessary, a contract can also be concluded that provides for a fine should the ghostwriter do his job or his clients to mention to third parties.
The disadvantages: What ghostwriters do – or even do not afford – remain hidden, too. For example, agencies that routinely disappoint or annoy their customers can continue to exist without publicity, while successful agencies suffer from their failure to communicate.
Customers who are familiar with these unusual market dynamics and who have some knowledge of human nature have an advantage – they can guess that writing services and actual writing are two completely different things.
But how can a reputable agency be found? For example, a quality characteristic is the duration of the existence: the longer an agency exists, the more experience it has gained. It can be assumed that agencies that are not successful will quickly disappear from the market and be replaced by start-ups.
Conversely, the longer existence of an agency suggests that it also has a sufficient base of customers and has. Older, organically grown agencies also have a larger number of employees. This increases the likelihood that even exotic subjects can be covered.
Another aspect is the location: A German-based agency, which shows itself with names, heads and telephone numbers, is usually a more serious approach trustworthy than an agency that sits abroad and therefore in legal proceedings is more difficult to prosecute. Customers should always have a clarifying phone call in advance to determine if an agency or ghostwriter is eligible.